New Dons Logo

So, I guess USF decided it was time to change the brand up a little bit... http://www.usfdons.com/

Is it just me or does it look MORE like the other USF logo now....





I get that the old logo with the sword was horribly 90s, and I like that it looks a little more classic (I'm a sucker for retro designs.) But when you have a school with the SAME acronym with the SAME colors, you'd think a little more differentiation would be necessary.

Ah, but according to the USF website:

The previous logo was created nearly two decades ago. The new design freshens the logo, and represents the University of San Francisco as it is today—dynamic, contemporary, and relevant.

But apparently not located in Florida.

The SF stacked inside of the U is pretty goofy, in my opinion. It just doesn't look like an athletic logo. The word marks are better, especially the version with the Golden Gate Bridge images: http://www.usfdons.com/sports/2012/8/13/GEN_0813123234.aspx?id=132

NoPoNeighbor wrote:logo. The word marks are better, especially the version with the Golden Gate Bridge images: http://www.usfdons.com/sports/2012/8/13/GEN_0813123234.aspx?id=132

Agree 100%... If they really wanted to distinguish from the Floridian counterpart, it seems incorporating the bridge design into the primary logo would make a little more sense, giving it a local flair rather than the vanilla corporate logo they are using makes WAY more sense.

DaTruRochin wrote:

NoPoNeighbor wrote:logo. The word marks are better, especially the version with the Golden Gate Bridge images: http://www.usfdons.com/sports/2012/8/13/GEN_0813123234.aspx?id=132

Agree 100%... If they really wanted to distinguish from the Floridian counterpart, it seems incorporating the bridge design into the primary logo would make a little more sense, giving it a local flair rather than the vanilla corporate logo they are using makes WAY more sense.

Hmm...

A look in the mirror might be in order...

DaTruRochin wrote:

NoPoNeighbor wrote:logo. The word marks are better, especially the version with the Golden Gate Bridge images: http://www.usfdons.com/sports/2012/8/13/GEN_0813123234.aspx?id=132

Agree 100%... If they really wanted to distinguish from the Floridian counterpart, it seems incorporating the bridge design into the primary logo would make a little more sense, giving it a local flair rather than the vanilla corporate logo they are using makes WAY more sense.

Hmm...

A look in the mirror might be in order...

We have virtually the same concept as another team in the conference. And we went away from the "local flair" idea.

Now we have nothing to show that our mascot doesn't fly airplanes.

Geezaldinho wrote:Hmm...

A look in the mirror might be in order...

We have virtually the same concept as another team in the conference. And we went away from the "local flair" idea.

Now we have nothing to show that our mascot doesn't fly airplanes.

Whoa, wait, Wally doesn't fly airplanes?

Geezaldinho wrote:A look in the mirror might be in order...

We have virtually the same concept as another team in the conference. And we went away from the "local flair" idea.

Now we have nothing to show that our mascot doesn't fly airplanes.

I agree completely. The stylized 'P' is going to feel dated in a few short years. Logos for universities and athletic teams should not be re-done every decade to fit with the design fad du jour. The Pilots' classic logo with the script font in front of the ship's steering wheel was excellent.

NoPoNeighbor wrote:I agree completely. The stylized 'P' is going to feel dated in a few short years. Logos for universities and athletic teams should not be re-done every decade to fit with the design fad du jour. The Pilots' classic logo with the script font in front of the ship's steering wheel was excellent.

Of course, that wasn't copyright-able.

I understand the need for a trademark, but the wavy line through the P just isn't enough connection to Pilots or Portland.

Oh I look in that mirror frequently and still loathe our precious corporate "P." It's boring, generic and really has nothing "portland" or "pilot" about it... Unless you believe that whole "river flowing through the text" hogwash the designer came up with.

I don't know, the boat wheel, an anchor, a tug... SOMETHING. Alas I think we are all singing in the same choir here. (I just have having to distinguish the fact that I didn't go to school in Maine every single day... Not that an anchor would really fix that problem.)

DaTruRochin wrote:Oh I look in that mirror frequently and still loathe our precious corporate "P." It's boring, generic and really has nothing "portland" or "pilot" about it... Unless you believe that whole "river flowing through the text" hogwash the designer came up with.

I don't know, the boat wheel, an anchor, a tug... SOMETHING. Alas I think we are all singing in the same choir here. (I just have having to distinguish the fact that I didn't go to school in Maine every single day... Not that an anchor would really fix that problem.)

...we could do a lobster in a red circle with a diagonal line though it....

Well that or just have a picture of Fred Armisen...

Can we just go back to being the Columbia Cliffdwellers already?

DaTruRochin wrote:Well that or just have a picture of Fred Armisen...

Oh my goodness, you could be on to something here... and to think I already had an idea for a new PN t-shirt in my head...

I like the Cliffdwellers. But, if I had my way, I would just make our logo and old-school cursive P. There is no need to update that logo and most colleges logos don't have ANYTHING to do with locality. A majority of college logos are just simply block or cursive letters.

I would go with one of these P's:

Hahaha that P on the lower photo looks strikingly similar to this:


As much as Vitamin R reminds me of home, piggybacking a defunct seattle company hardly seems aspirational...

DaTruRochin wrote:Hahaha that P on the lower photo looks strikingly similar to this:


As much as Vitamin R reminds me of home, piggybacking a defunct seattle company hardly seems aspirational...

Unique:

.

With or without a new logo, USF has reloaded and will contend....according to CBSSports:

http://www.cbssports.com/collegebasketball/blog/eye-on-college-basketball/19983929/trippin-san-francisco-buys-into-team-concept-in-cancun

I saw a billboard for Unitus Credit Union here in the Portland the other day and realized why the new USF logo seems so bland and corporate:

Unitus:

USF:

Over on the Don's board they have gone through all the stages of grief about the new logo and are now clamoring for where they can buy the full line of Nike stuff....

Hahhahahahaha, sounds far too familiar.