UP Takes over the Oregonian

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UP Takes over the Oregonian

Post by Guest on Tue Oct 25, 2011 12:17 am

I logged onto the Oregonian website (OregonLive) to see this:

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Re: UP Takes over the Oregonian

Post by ShipstadPilot11 on Tue Oct 25, 2011 8:22 am

AWESOME!
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Re: UP Takes over the Oregonian

Post by PilotNut on Tue Oct 25, 2011 11:33 am

I saw that, too... it's a great chance for us to convert Blazer fans! Very Happy

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Re: UP Takes over the Oregonian

Post by Guest on Tue Oct 25, 2011 3:11 pm

For those that could not view it. They were also stressing certain games... most notably: Gonzaga, BYU, St. Mary's, and Washington St.

Also, note the other tabs open: portlandpilots.com and ESPN.com. That is how it is for me.

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Re: UP Takes over the Oregonian

Post by Guest on Tue Nov 01, 2011 9:57 am

They have done it again! It looks exactly the same but the ad reads:
Looking to get your basketball fix and not break the bank? Watch elite college basketball in the Chiles Center for a bargain! (no lockouts, we promise)

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Re: UP Takes over the Oregonian

Post by pilotram on Tue Nov 01, 2011 11:07 am

I haven't lived in Portland since '04, but it seems like the UP marketing guys have really stepped their game up in recent years. Nice work!
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Re: UP Takes over the Oregonian

Post by UPPilots on Wed Nov 02, 2011 2:47 pm

They've stepped up their game for the men's basketball program only. It makes sense since obviously they have been trying to establish themselves and basketball could potentially be a big money maker for the school but I think it comes at the expense of some of the other programs at times unfortunately

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Re: UP Takes over the Oregonian

Post by Guest on Tue Feb 21, 2012 11:22 am

We did it again. Also, note my browser tabs: all of the essentials.

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Re: UP Takes over the Oregonian

Post by DoubleDipper on Tue Feb 21, 2012 11:40 am

Now, if we could just take over the Chiles Center! Mad
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Re: UP Takes over the Oregonian

Post by up7587 on Tue Feb 21, 2012 11:55 am

At least the header is purple!
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Re: UP Takes over the Oregonian

Post by NoPoNeighbor on Tue Feb 21, 2012 1:18 pm

I think this is a great marketing outlet. BUT if the athletic department is going to spend that much money to place those ads, you'd think they would choose a better photo. If I weren't already a Pilots fan, this would be my impression: A guy dribbling the ball in a half-full high school gym.

Why not a Kevin Baily mid-air dunk photo? Or a photo that shows the Pilots playing a well-known opponent (WSU, Kentucky, Gonzaga)? Or at the very least, something with some action! That photo they used is about the most boring picture I could imagine. In the world of internet ads, these things matter, big time. People are moving from page to page online, clicking on links, in a hurry. This photo begs to be ignored. This was a wasted opportunity.

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Re: UP Takes over the Oregonian

Post by PilotNut on Tue Feb 21, 2012 1:52 pm

Agreed, Neighbor! I love that they put the ad on there, but the ad itself is quite bland...

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Re: UP Takes over the Oregonian

Post by ShipstadPilot11 on Tue Feb 21, 2012 2:01 pm

PilotNut wrote:Agreed, Neighbor!
You sound like this guy:


I get that 'Neighbor' is NoPoNeighbor's name but I still thought of Wilson immediately.
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Re: UP Takes over the Oregonian

Post by NoPoNeighbor on Wed Feb 22, 2012 12:47 am

Also, in designing this most recent ad, UP conveniently pretended that the last week didn't happen. St. Mary's is referred to as ranked #16, instead of their current ranking of #23 (in the coaches' poll) or #34 (in the AP).

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Re: UP Takes over the Oregonian

Post by ShipstadPilot11 on Wed Feb 22, 2012 8:34 am

I don't know why my picture isn't working but it's a picture of Wilson from Home Improvement.
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Re: UP Takes over the Oregonian

Post by DaTruRochin on Wed Feb 22, 2012 8:38 am

ShipstadPilot11 wrote:I don't know why my picture isn't working but it's a picture of Wilson from Home Improvement.

Yeah, it seems more sites are blocking content linking, I'd speculate probably a pre-emptive strike with internet copyright issues. (I had a similar issue last weekend and had to switch images)
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Re: UP Takes over the Oregonian

Post by ShipstadPilot11 on Wed Feb 22, 2012 8:41 am

That makes sense. Good to know it (probably) wasn't user error!
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Re: UP Takes over the Oregonian

Post by W W Winkie on Wed Feb 22, 2012 9:51 am

Does the picture show Wilson's face? I've always wondered what he looks like.

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Re: UP Takes over the Oregonian

Post by ShipstadPilot11 on Wed Feb 22, 2012 9:58 am

No, it shows him talking over the fence to Tim Allen Taylor.
It actually appears to be working now (at least for me).
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Re: UP Takes over the Oregonian

Post by blacksheep on Wed Feb 22, 2012 10:33 am

HaHa, Still not working. I'm sure it was very clever though.

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