OK Go "This Too Shall Pass" RGM version

From the guys who brought you the treadmill video....


Here's their new video aka the Rube Goldberg Machine. The camera shows the whole thing continuously -no cuts or editing and timed to the music. Pretty cool.

The version they did with the Notre Dame Marching Band was cool, but doing all of that in one take is pretty awesome!

One day old - 2.7 million hits and counting, though maybe 10% of those were me. I bet State farm, who sponsored it, is happy.

Here's an article about the Machine and the issues they had with it. so, though it was done all in one shot, it took 60 takes for it all to come together. That sort of explains why the guys have paint on their coveralls at the start.

http://www.cnn.com/2010/TECH/03/03/ok.go.video/

There's an IGNITE follow -up video on how the Machine was made, for you geeks (like me)

The small stuff happens at the start because it's more likely to fail. Resets are quicker if something goes wrong.


That the treadmill video was on the TV that gets busted went totally past me.